Digital Marketing & Scriptwriting
For the contemporary furniture brand that is defined by simplicity, my task
was make their products personable.
Script is a modern furniture brand by Godrej. The company creates intelligent systems designed around habits and daily activities. Modular in nature, different pieces fit together to enable fluid, easy living. The brand had products with quirky names, and all day to day content needed to have an element of wordplay. I worked on launching the brand in different cities through a series of events, with digital marketing campaigns that led up to each.
Agency: 22feet Tribal Worldwide