For the spice retailer, my task was to help bridge the gap between American and Indian consumers - both of whom the products would be marketed to.
I worked on building a brand tone of voice and personality, which extended to the products themselves. By highlighting interesting historical facts, we built in the idea that food tells stories. This was extended to the website, where customers could geo-map their locations and how they used the spices in their recipes. This became the "Atlas of Spice," which was supported with the idea of traveling spices and the hashtag Suitcase Of Spice.
Agency: Please See
Creative Director: Pritha Sahai
Visual Designer: Karno Guhathakurta
Copywriter: Jessica Kilbane