Mumum Co (1).png

THE MUMUM CO.

Brand Development

For a company that aimed to provide healthy snacks to toddlers, my task was to develop messaging that would be appealing to kids and informative to parents.

The goal from the start was to create a change in the attitude toward natural eating. Inspired by kids' storybooks, the verbal language is a mix of copy and
drawings. It leans on the exaggeration that parents use to keep their kids entertained.

Agency: Please See

Creative Director: Pritha Sahai

Visual Designer: Khushboo Gandhi

Copywriter: Jessica Kilbane