THE MUMUM CO.
For a company that aimed to provide healthy snacks to toddlers, my task was to develop messaging that would be appealing to kids and informative to parents.
The goal from the start was to create a change in the attitude toward natural eating. Inspired by kids' storybooks, the verbal language is a mix of copy and
drawings. It leans on the exaggeration that parents use to keep their kids entertained.
Agency: Please See
Creative Director: Pritha Sahai
Visual Designer: Khushboo Gandhi
Copywriter: Jessica Kilbane