For the activewear retailer, my task was to help 2go Activewear launch their new collection alongside a more defined brand personality that cemented the brand in the minds of serious athletes.

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Over the course of several months, I worked on digital, print and outdoor assets that would push the brand's revised agenda across multiple platforms and mediums. For the launch of each new store, I would work on brand collaterals for in-store creatives.

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Agency: Bartle Bogle Hegarty

Creative Director: Ira Gupta
Photographer: Parizad D

Copywriter: Jessica Kilbane