For the quick service restaurant, my task was to create a unique brand tone of voice and apply it to all consumer touchpoints.
Ekdum launched during the coronavirus pandemic, which meant that delivery collaterals and digital interactions would be the primary methods through which consumers would acquaint themselves with the brand. The copy I created was used on the delivery packaging, and would later be introduced as wall art at the on-ground locations of the restaurant chain.
Due to creative differences and an evolving brief, this version of the brand did not go live.
Illustrator: Lokesh Karekar
Visual Designer: Vrushali Somavanshi
Copywriter: Jessica Kilbane