For the quick service restaurant, my task was to create a unique brand tone of voice and apply it to all consumer touchpoints.

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Ekdum launched during the coronavirus pandemic, which meant that delivery collaterals and digital interactions would be the primary methods through which consumers would acquaint themselves with the brand. The copy I created was used on the delivery packaging, and would later be introduced as wall art at the on-ground locations of the restaurant chain.

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Due to creative differences and an evolving brief, this version of the brand did not go live.

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Agency: FITCH

Illustrator: Lokesh Karekar

Visual Designer: Vrushali Somavanshi

Copywriter: Jessica Kilbane