top of page

EKDUM!
Brand Copywriting
For the quick service restaurant, my task was to create a unique brand tone of voice and apply it to all consumer touchpoints.
​
Ekdum launched during the coronavirus pandemic, which meant that delivery collaterals and digital interactions would be the primary methods through which consumers would acquaint themselves with the brand. The copy I created was used on the delivery packaging, and would later be introduced as wall art at the on-ground locations of the restaurant chain.
​
Due to creative differences and an evolving brief, this version of the brand did not go live.
​
Agency: FITCH
Illustrator: Lokesh Karekar
Visual Designer: Vrushali Somavanshi
Copywriter: Jessica Kilbane
bottom of page