For the wealth management firm, my task was to develop a brand language that would impress a feeling of confidence.

​

IIFL needed a better way to communicate with their clients and community. I worked with them to create a set of topical books and advertisements that would decode and demystify different business capabilities. The goal was to imprint on any potential leads that the business is reliable, capable, and sharp.

​

Agency: Please See

Creative Director: Pritha Sahai

Visual Designer: Tinna Rajput

Copywriter: Jessica Kilbane