With a focus on 'fun asian eating,' Mamagoto has always had a playful approach to its in-house marketing.

 

My task was to introduce their regulars to a new range of dumplings, I worked on a special menu that starred a character named Zhang and his fictional adventures and inventions. Each story wove in facts and anecdotes about the menu items.

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Agency: Please See

Creative Director: Pritha Sahai

Copywriter: Jessica Kilbane