With a focus on 'fun asian eating,' Mamagoto has always had a playful approach to their in-house marketing. To introduce their regulars to a new range of dumplings, I worked on a special menu that starred a character named Zhang and his fictional adventures and inventions. Each story wove in facts and anecdotes about the menu items.
Agency: Please See
Creative Director: Pritha Sahai
Copywriter: Jessica Kilbane