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For the menswear subscription brand, my task was to develop a brand name, strategy and personality that reflected the company's promise - effortlessly cool menswear for everyone. I worked on copy for the website and packaging, with the focus on communicating that men could level up, and be more than what they are with the brand's help.
Agency: Studio Glyph
Creative Director: Pari Purohit
Visual Designer: Aritro Mukherjee, Praachi Zaveri
Copywriter: Jessica Kilbane
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