For the menswear subscription brand, my task was to develop a brand name, strategy and personality that reflected the company's promise - effortlessly cool menswear for everyone. I worked on copy for the website and packaging, with the focus on communicating that men could level up, and be more than what they are with the brand's help.

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Agency: Studio Glyph

Creative Director: Pari Purohit

Visual Designer: Aritro Mukherjee, Praachi Zaveri

Copywriter: Jessica Kilbane