For the healthy candy brand, my task was to create and develop an identity for the brand. I worked with the team to create a brand steeped in child-like curiosity, and driven by the need to ask: what else is there?
The verbal language was designed to build curiosity in children, and help them question the world around them - starting with the food they eat and leading to the things that often mesmerize them.
Agency: Studio Glyph
Creative Director: Pari Purohit
Visual Designer: Aritro Mukherjee, Praachi Zaveri
Motion Designer: Malvika Dwivedi
Copywriter: Jessica Kilbane, Aditi Menon