For the healthy candy brand, my task was to create and develop an identity for the brand. I worked with the team to create a brand steeped in child-like curiosity, and driven by the need to ask: what else is there?

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The verbal language was designed to build curiosity in children, and help them question the world around them - starting with the food they eat and leading to the things that often mesmerize them.

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Agency: Studio Glyph

Creative Director: Pari Purohit

Visual Designer: Aritro Mukherjee, Praachi Zaveri

Motion Designer: Malvika Dwivedi

Copywriter: Jessica Kilbane, Aditi Menon