For the tasty, small-batch brand of natural food, my task was to work on a campaign that would make "organic" more approachable.

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Organica was being introduced to the market at a time when the company's ethics weren't yet buzzwords, and it was important to impress upon consumers that the products could improve lives in tiny, but noticeable ways. The idea was to start small and see what a difference that could make to your life. This thought was built into a print campaign, in-store advertisements, digital touchpoints as well as packaging labels.

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Agency: Please See