For the safe-for-moms skincare brand, my task was to build a recognizable niche for the brand in a crowded marketplace.

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Orimii was introduced at a time when other skincare brands targeting mothers were making similar, but dishonest claims. I developed a content approach that put honest, straightforward explanations front and centre making it easy for consumers to understand the science of the ingredients that may harm their babies. I came up with the name for the brand, which represented the brand's commitment to helping its audience feel their best.

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Agency: Studio Glyph

Creative Director: Pari Purohit

Visual Designer: Khushboo Gandhi, Manvi Shrimali

Content Strategist & Writer: Jessica Kilbane

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Featured by The Dieline, Packaging Of The World