Strategy, Packaging & Website
For the safe-for-moms skincare brand, my task was to build a recognizable niche for the brand in a crowded marketplace.
Orimii was introduced at a time when other skincare brands targeting mothers were making similar, but dishonest claims. I developed a content approach that put honest, straightforward explanations front and centre making it easy for consumers to understand the science of the ingredients that may harm their babies. I came up with the name for the brand, which represented the brand's commitment to helping its audience feel their best.
Agency: Studio Glyph
Creative Director: Pari Purohit
Visual Designer: Khushboo Gandhi, Manvi Shrimali
Content Strategist & Writer: Jessica Kilbane