Brand Strategy & Development
For the natural skincare brand, my task was to develop a unique brand impression that reflected the essence of the brand: compassion, kindness and empathy.
I created a brand positioning which centred Ostara's focus on enriching customers' lives through an elevated experience of self-care. This extended to every category of products from body butters to lip scrubs.
Agency: Studio Glyph
Visual Designers: Heta Bhuta, Vidhi Vala
Copywriters: Jessica Kilbane, Aditi Menon