Ostara

Brand Strategy & Development

For the natural skincare brand, my task was to develop a unique brand impression that reflected the essence of the brand: compassion, kindness and empathy.

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I created a brand positioning which centred Ostara's focus on enriching customers' lives through an elevated experience of self-care. This extended to every category of products from body butters to lip scrubs.

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Agency: Studio Glyph

Visual Designers: Heta Bhuta, Vidhi Vala

Copywriters: Jessica Kilbane, Aditi Menon